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A Gas-Guzzling Revenge Plot Meets Souped-Up Sales Pitch (New York Times)

  • , Wednesday, June 2, 2004 12 AM
"The Last Ride," which appears tonight on USA, is a brazen commercial for Pontiac that is souped up to look sort of like a car-chase movie. The network has made no pretense about this, hyping its achievement as a "unprecedented integrated marketing opportunity." You can't skip the ads without missing the movie.

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