• Brandweek, Wednesday, May 3, 2006 11:30 AM

U.K.-based personal care product marketer Lornamead continued its assault on U.S. shores this week with the purchase of two popular hair care brands from consumer product powerhouse Unilever. The brands, Finesse and Aqua Net, were acquired worldwide with the exception of Aqua New in Mexico. Terms were not revealed. The deal represents Lornamead's first major acquisition in the North American market and is part of a strategy to increase its presence here. Many of the company's brands are already sold in top U.S. retailers like Wal-Mart, Target, Walgreens, CVS, Rite-Aid, Brooks and Eckerd, and last year the company acquired several brands from Procter & Gamble, including Fixonia, Handsan and others. Since 2000, Lornamead has acquired more than 35 brands globally. Besides its hair care portfolio, Lornamead, owned by the Jatania family, manufactures and markets personal care products including Lypsyl lip balm, CD skin care and Rapid White and Natural White teeth whitening products.

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