Verizon Wireless is making its sponsorship of music artist Shakira's North American tour this summer the cornerstone of a promotional campaign to promote its V Cast music service and other
technologies. The target group is the Latino market, and the plan calls for customers in each city to receive a personal video invitation on their cell phones from the star to attend the shows. "We
wanted to market V Cast music and products and services by showcasing our network and technology so people can see how to incorporate technology into their lifestyle," said Brenda Raney, spokesperson,
Verizon Wireless. "By choosing an artist like Shakira, we're able to leverage the Verizon Wireless brand to the Latino market." Also, as part of the promotion, Shakira's fans can text in songs that
they would like to hear her play in their city. The Grammy-winning singer and songwriter will begin the 23-city Oral Fixation tour Aug. 9 in El Paso, TX. Several also consumers will receive backstage
passes as part of the promotional effort. Shakira's relationship with the telecommunications company extends to her song "Hips Don't Lie," which debuted exclusively on Verizon Wireless' V Cast music
service last year.
advertisement
advertisement
Read the whole story at PROMO Magazine »
