Nestle's PowerBar Pria is promoting its redesigned Web site with a new sweepstakes offering $10,000 worth of jewelry, a $1,000 gift certificate for a personal trainer, and one-year gym memberships.
The goal is to raise awareness for the Web site, which has been repositioned as a lifestyle resource for women's health and nutrition issues. The online sweepstakes, dubbed "Sparkle and Shine,"
offers secondary prizes including a $1, 000 gift certificate for a personal trainer and one-year gym memberships. There will also be an e-newsletter called "Weekly Spark" that will cover
women-specific diet, wellness and nutrition tips. The promotion will be supported by national print that will run through December in women's health and lifestyle titles.
advertisement
advertisement
Read the whole story at Brandweek »
