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ARF Offers To Convene Local People Meter Task Force (MediaDailyNews)

  • , Monday, June 7, 2004 12 AM
The Advertising Research Foundation (ARF) has become the latest voice to step into the middle of the New York people meter brouhaha, making an offer this morning to convene and "co-chair" a high-level task force to discuss ways of resolving the increasingly messy standoff between Nielsen and its critics.

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