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Local News Going Mobile
- Boston Globe, Thursday, June 1, 2006 11:45 AM
Local television news stations are starting to distribute their programs via mobile devices and the Web as they try to hold onto their audience, reports the Boston Globe. The stations are following the lead of their national brethren, although locally it's the news instead of dramas that is migrating to new devices. In Boston, TV executives say the strategy is in response to a viewer shift, even though they don’t expect much short-term return, “Do I expect to make a ton of extra advertising money the day we launch it? No,” says Steve Safran, director of digital media at New England Cable News. “But I do expect that this is absolutely going to be a vital part of any station's future.”
