• Ad Age, Tuesday, June 6, 2006 11 AM

Hearst is linking up with Mexican publisher Grupo Reforma for a new Spanish-language newspaper in San Antonio, Ad Age reports. Cancha, a twice-weekly paper based on Reforma's sports and entertainment content, is an indication that Mexican media companies are looking to the U.S., with its 40 million Latinos--two-thirds who are of Mexican heritage--for growth. "We hope San Antonio is just the first step," says Jorge Melendez, vice president-new media at Grupo Reforma. "From our side, we're ready to go. The newspapers have to make a commitment," Melendez says. Other possible markets include Los Angeles, San Francisco, Chicago, Houston, and Dallas. Cancha will be about 60 percent sports coverage, with the balance consisting of news and entertainment from Reforma's nine newspapers in Mexico.

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