• Associated Press via ABCNews.com, Friday, June 9, 2006 11:15 AM

In the latest twist on "reality" programming, 10 cats taken from animal shelters will live in a New York house to vie for an executive-level job with Meow Mix cat food, reports the Associated Press. The battle of the felines will be shown in three-minute segments Friday night on Animal Planet channel for 10 weeks from a Webcam-equipped "Meow Mix House" on Madison Avenue. "This thing is very tongue-in-cheek," says Ira Cohen, who calls the campaign/show "a program within a program" aimed not just at getting humans to buy more Meow Mix, but to raise awareness of pet adoptions. Two winners will be chosen--one by judges and one by viewers--with the judges' choice getting a new family and the title of "feline vice president of research and development" at the company.

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