• Ad Age, Friday, September 1, 2006 1:15 PM

There goes another magazine. Hachette Filipacchi Media U.S. is going to fold For Me magazine, a monthly spinoff of Woman's Day that debuted in May of last year. It was designed to compete for the 25-35 market, where it was believed there was a room for a mass-appeal title. But its newsstand-heavy approach proved to be its downfall--as President-CEO Jack Kliger tells his staffers that sales though the channel, which have been off since February, were too poor to justify its continuation. For Me was Hachette's first launch after Elle Girl and its first shutdown since the company closed that book's print edition earlier this year.

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