Online self-help Web publisher Waterfront Media forged a partnership with the Duke Diet & Fitness center to collaborate in the launch of a diet and fitness center Web site. The site, which will be
operated by Waterfront, will run on a subscription model and offer customized daily fitness and meal plans and advice from Duke's experts. In addition, Waterfront will collaborate with Duke on the
publication of a pair of books based on the center's weight loss programs, with an eye to integrating the books with the Web site. The print publisher has yet to be selected.
--Shankar Gupta
