As the end of a 10-year carriage deal with Cablevision Systems approaches, Fox News took to the newspapers to warn viewers that the network could soon go dark in some markets. It ran ads in three
local newspapers--one in Westchester and two in Stamford, Conn.--that serve Cablevision subscribers. The ads tell viewers they could lose the channel within 30 days. Other carriage agreements are also
set to expire soon. The ad move could mean Fox News is looking to rally support from its fan base to help cut new deals. "We haven't yet had what we might call productive negotiations with
Cablevision," says News Corp. Chairman and CEO Rupert Murdoch. "I believe and I hope that they will be sensible and reasonable." The network hasn't yet purchased ads in newspapers distributed in
markets with systems owned by Comcast and other affiliates.
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