• Promo, Wednesday, October 4, 2006 12:15 PM

McDonald's has launched a new Monopoly promotion that will award $5 million to a grand-prize winner who collects all four Monopoly railroad game pieces at participating restaurants, as well as a host of other prizes from sponsors Best Buy and American Express. Similar to last year's game, customers have four ways to win: instant-win, collect-and-win, Best Buy Bucks, and online. In-store, customers can collect game pieces off hash browns, large fries, medium and large soft drinks, Premium Chicken sandwiches, and three- and five-piece Chicken Selects. Consumers who buy a Premium Chicken Sandwich or Chicken Selects, for example, are guaranteed to win $1 or $5 in Best Buy Bucks that can be used through Dec. 2 in-store or online at BestBuy.com. Consumers who collect all property game stamps will win a prize, including cash awards, McDonald's food and Best Buy bucks. Online, consumers can enter a 10-digit code from McDonald's products on PlayatMcD.com to earn a chance to roll the dice. The Web site takes visitors through a locked vault before they play the game. McDonald's is also launching a micro site at 4Railroads.com that follows the tracks of recent Monopoly winners to give visitors an inside look at how far people will go to win the grand prize.

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