The ad industry is concerned about a push by state Attorneys General to get the Federal Trade Commission to crack down on alcohol advertising. Back in March, the FTC asked for comment on what kind of
marketing information it should seek from the industry in its effort to gauge compliance with self-regulations prohibiting alcohol ads in media in which more than 30 percent of viewers are 20 or
younger--i.e., under the legal drinking age. In a paper being published by the Washington Legal Foundation, American Association of Advertising Agencies Counsel Adonis Hoffman, joined by attorney
David Versfelt, warn that "opponents of alcohol advertising are readying their troops to transform the commission's recent request for data into tighter ad restrictions by reducing that audience
figure."
