Wendy's International yesterday announced a strategy to push product quality and freshness and to launch new products such as a double-melt hamburger later this year. It also disclosed an agreement to
sell its underperforming Baja Fresh Mexican Grill chain for $31 million to a West Coast consortium led by investor David Kim. "Over time, we have kind of not focused on what business we're in, and
we're in the core hamburger business," says interim CEO and president Kerri Anderson.
The 6,600-store chain is testing other products, including large, indulgent sandwiches with multiple flavors.
Early results of a test of selling breakfast are promising, and the test will be doubled in the next three months.
Read the whole story at Ohio.com/AP »
