• Chicago Sun-Times, Wednesday, November 8, 2006 11 AM

The holidays have long been a big deal at Starbucks, but with the company celebrating its 35th anniversary this year, it looks like the 2006 season will be its biggest ever. A massive marketing blitz kicks off tomorrow with a bright, festive red as the campaign's primary color. The overarching theme is "On With the Tradition."

Hints of the coming effort have been unfolding in Chicago, one of Starbucks' major markets. Teaser ads have been popping up at bus shelters that show a piece of the iconic red cup that is a key aspect of the holiday season at Starbucks. The bus shelter ads are cleverly designed to change in stages, to reveal more of the cup until the full image is readily visible.

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