- Mediaweek, Wednesday, November 8, 2006 12:15 PM
DirecTV is restructuring its ad sales structure, bringing the entire division in-house. Previously, Twentieth Television had handled national ad sales for the satellite TV company. The new team will
be led by Bob Riordan, senior vice president of advertising sales, who had previously served in that capacity at Twentieth. (Both companies are units of News Corp.) He will be based in New York and
report to Eric Shanks, executive vice president, DirecTV Entertainment.
Riordan's responsibilities include oversight of all aspects of the ad sales unit, including traditional media
sales, advanced platforms, sports, planning and research. Shanks says that by bringing the ad sales effort in-house, DirecTV will enjoy "more control" over the sales process.
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