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"New York Post" Goes Coastal

The New York Post will soon begin distribution in the San Francisco Bay Area, bringing the Rupert Murdoch tabloid's brand of crime, gossip and right-wing politics to one of the country's most progressive cities.

The Post has been printed and delivered in South Florida for many years, and expanded into Washington, D.C., and Los Angeles earlier this year. It will will be printed in San Francisco on the presses of the San Francisco Examiner.

Howard Rubenstein, head of the newspaper's PR agency, confirms that the Post will "distribute a minimum number of copies in San Francisco. It won't be a large number." But he insists there is a demand for the paper in the city.

In September, the Post bypassed the New York Daily News and The Washington Post to become the nation's fifth-largest newspaper, with an average daily paid circulation of just over 704,000 Monday through Friday for the six months ended Sept. 30. At the time, it trailed only USA Today, The Wall Street Journal, New York Times and Los Angeles Times nationally.

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Read the whole story at San Francisco Business Times »

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