• Chicago Sun-Times, Monday, December 4, 2006 12:15 PM

PepsiCo's Quaker Tropicana Gatorade division will launch a couple of Gatorade flavors and a new name next month to nudge customers into drinking the beverage in the morning. Gatorade A.M. will use the same formula as the original, but the flavors--orange-strawberry and tropical mango--are more morning-friendly.

In the food department, Quaker Mini Delights rice cake snacks will hit shelves in March. The product, along with a new bite-sized granola piece snack, will build on Quaker's 90-calorie pack offerings.

Revenues are up 10% percent for the Quaker portion of the division. When PepsiCo bought Quaker five years ago, it was primarily interested in the Gatorade brand. Although the food line is not quite out of the shadow of the powerhouse sports drink, it's doing well enough to draw plaudits from management.

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