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NFL Net End Run Around Cable Raises Issues

You've got to hand it to the NFL. Its end run couldn't break through Time Warner's defensive line so the NFL Network launched a new offense known as cable bypass, providing live Web broadcasts of the NFL Network's Thursday and Saturday telecasts to Verizon's FiOS and DirecTV television and Internet subscribers.

The idea is that if the cable operator won't carry the game, it gets given directly to the viewer via the Web. But the real question isn't whether this will work from a monetary standpoint, but other "gnarly issues" that arise. Those include how much to charge per viewer, the impact on cable carriage rates, and how ads will be priced in the online/broadband TV environment.

Read the whole story at DavidAidem.com »

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