At a local level, teams have forged lucrative partnerships with regional
cable networks (or, in some cases, created their own networks), courted corporate sponsorships, built in-stadium restaurants and luxury boxes, and launched tie-ins with local merchants.
Additionally--and in the long run, probably more importantly--MLB has created a booming Internet and interactive media venture called Major League Baseball Advanced Media (MLBAM). Estimates suggest the venture's revenues in 2005 eclipsed $250 million, with some financial analysts pegging its value at more than $2 billion.
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