Wal-Mart has again engaged consultancy Select Resources International to manage the review of its $570 million ad account and has invited the finalists from the first go-round to try again.
Wal-Mart has scheduled pitches for next week, with a prompt decision expected. Wal-Mart needs to replace Interpublic Group's DraftFCB, which in October won creative chores in the
first Wal-Mart review. It was bounced off the account last week and is not eligible to participate in the second review.
Previous finalists included GSD&M, Ogilvy & Mather and The Martin Agency. Sources say that those three shops have been asked to re-pitch, as has media agency Carat, which teamed with DraftFCB before.