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Wal-Mart Signs SRI For New Review

  • Adweek, Thursday, December 14, 2006 11:30 AM

Wal-Mart has again engaged consultancy Select Resources International to manage the review of its $570 million ad account and has invited the finalists from the first go-round to try again.

Wal-Mart has scheduled pitches for next week, with a prompt decision expected. Wal-Mart needs to replace Interpublic Group's DraftFCB, which in October won creative chores in the first Wal-Mart review. It was bounced off the account last week and is not eligible to participate in the second review.

Previous finalists included GSD&M, Ogilvy & Mather and The Martin Agency. Sources say that those three shops have been asked to re-pitch, as has media agency Carat, which teamed with DraftFCB before.

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