Around the Net

Super Bowl Ads Nearly Sold Out

  • Mediaweek, Monday, December 18, 2006 11:45 AM
CBS has sold about 80% of the ad time for Super Bowl XLI, set to air Feb. 4 from in Miami. Although John Bogusz, executive vice president of sports sales at CBS, would not confirm the current near-sellout level, he says that the first half of the game was "virtually sold out with some spots left, predominantly in the fourth quarter." The net will not identify specific sponsors, but several marketers have confirmed that they are in the game--including Anheuser-Busch, General Motors, CareerBuilder.com, Federal Express and GoDaddy.com. Bogusz says it is too early to say what the average price of a spot will be, given the inventory left--but some sponsors are forking over more than $2.6 million per 30-second unit. However, those with a perennial presence pay less, with Anheuser shelling out around $2 million for each of its 10 30-second spots. Bogusz says he expects that the average price will be "comparable to last year, if not slightly higher."

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