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Spanish Language TV Enjoys Ad Boom

Local Spanish-language TV and radio stations look to have a great 2007-- and rest of the decade--as ad revenue is expected to pour in faster than at general-market stations.

This finding is according to a forecast set to be released next month from Monterey, Calif.-based Kagan Research. The firm sees ad revenue on TV stations targeting Latinos up 6.5% on a compounded annual basis through 2010: up 5%in 2007, 8% in 2008, 4% in 2009 and 9% in 2010, at which point expenditures will exceed $1.9 billion.

Senior analyst Deana Myers says a combination of factors is behind the positive outlook, including the surging buying power of Latinos, a group expected to surpass $1 trillion in disposable income by the end of the decade.

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