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Greyhound Seeks New Agency; Short List Set

  • Adweek, Friday, December 22, 2006 11:45 AM
Greyhound has launched a review and wants to integrate its advertising, PR and other marketing services at one agency--and it won't be The Richards Group, which has had the business since 2004.

Names of the pitching shops were not disclosed, but a Greyhound rep said a firm list of contenders has already been drawn up and a decision is expected early next year. The bus company spent $12 million on advertising in 2005, and $10 million during the first 10 months of this year, according to Nielsen.

Richards got the account as Greyhound was restructuring its system, eliminating smaller towns and cities in favor of a more-expensive "hub-based" route set-up. Though a small spender in recent years, Greyhound has done some memorable campaigns in the past, with lines like "Go Greyhound" and "Leave the driving to us."

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