• Promo, Thursday, January 4, 2007 1 PM

The number of FSI pages last year hit a record 200 billion, up just over 1% for the year, according to FSI tracking service Marx Promotion Intelligence. Packaged-goods brands accounted for 67.4% of all FSI pages, followed by direct response ads (23.4%) and franchised restaurants (9.2%).

The 10 manufacturers that dropped the most coupons last year were Procter & Gamble; General Mills; SC Johnson & Son; Unilever; Reckitt Benckiser; Nestle; Johnson & Johnson; Altria Group (including Kraft Foods); Colgate-Palmolive Co. and Kimberly-Clark Corp.

The top 10 product categories for coupon distribution were household cleaning products (12.4 million coupons, down 5.7%); pet food and treats (12.3 million coupons, up 12.4%), and rug and room deodorizers (10.8 million coupons, up 15%). Coupons also supported 384 product launches from packaged-goods in 2006.

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