• Ad Age, Friday, January 5, 2007 12:30 PM

A brash Kodak video is ranking high on viral-video charts and garnering big laughs and praise for its slightly tongue-in-cheek exultation of its new technology.

In the video, a silver-haired actor begins a staid presentation exalting the "Eastman Kodak Co." and its creation of "Kodak moments." The video quickly digresses into an increasingly energetic pitch building to a frenzied cry: "You were a Kodak moment once, and by God, you'll be one again. Only this time, it's digital."

The video began as an internal presentation for the Wall Street Journal's "D: All Things Digital" conference last May. Afraid that tech snobs would wonder why Kodak was even invited (much less delivering a keynote), the company knew it would have to prove to the attending technorati that it belonged at the exclusive conference.

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