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Checkpoint Ads Cleared For Take-Off

  • CNN/AP, Friday, January 12, 2007 12:15 PM
Marketers now have a new way to reach air travelers: security checkpoints. The federal Transportation Security Administration has cleared the way for ads to be placed on plastic bins, tables and other non-electronic items used at security.

Advertisers will pay fees to airports and provide the TSA with millions of dollars worth of trays and tables. But they will also be able to reach those millions of travelers every day as they reach for their cell phones and shoes.

Already, Rolodex has hopped aboard with pitches for date books and organizers.

Read the whole story at CNN/AP »

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