Coke's Marketing, R&D Depts. Will Report To COO Kent
Marc Mathieu, who was head of Coke's global core brands, will add marketing responsibilities for noncarbonated global brands effective March 1. Others in the marketing team will report to Mathieu instead of Minnick, except for the research & development and the strategy groups. Those, headed by chief innovation officer Danny Strickland and John Murphy, respectively, each now report directly to Isdell. They had reported to Minnick.
"We believe that the processes, systems and routines established will ensure an effective connection between R&D and marketing," Isdell says.