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TBS as a Place for Laughs (New York Times)

  • , Thursday, April 22, 2004 12 AM
Trying to be funny is serious business. So it will be fascinating to follow a coming effort by the TBS Superstation cable television network to reinforce a nascent brand identity as a comedy expert, with a $50 million campaign that introduces the pointed theme "Very funny" and eliminates the "Superstation" from the network's name.

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