• Ad Age, Thursday, February 8, 2007 11 AM

Another Super Bowl ad has run afoul of the sensitivities of an advocacy group. The American Foundation for Suicide Prevention is upset with General Motors Corp. over the automaker's spot in which a GM factory robot dreams it loses its job, becomes depressed and jumps off a bridge.

The group sees nothing funny in the ad, and has asked GM to pull it. It also wants an apology from the automaker and thinks the company should "take steps to inform the public about mental illness and suicide." A GM spokeswoman says the company needs time to "evaluate the situation."

Earlier this week, groups including the Gay and Lesbian Alliance Against Defamation blasted Mars for its Snickers Super Bowl ad, which showed two men accidentally kissing and the responding with over-the-top "manly" reactions.

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