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H-P Super Bowl Spot Draws Most Viewers

Mediaweek, Friday, February 9, 2007 11:30 AM

Hewlett-Packard topped the ad ratings during the telecast of the Super Bowl, with Nielsen Media Research saying its spot was the highest-rated commercial minute in the game. It drew 99.5 million viewers at 9:25 p.m. while a Toyota Tundra spot was No. 2 with 99.1 million viewers at 8:55 p.m. and Federal Express was third with 98.2 million at 8:58 p.m.

In the rest of the top five: a CBS promotion for CSI at 9 p.m., seen by 97.9 million viewers, and the Nationwide ad with Kevin Federline, which drew 97.7 million at 8:59 p.m. The average commercial in the game was seen by almost 93 million people, Nielsen says, while the average drop in viewing between the game and the commercials was less than 1%. By contrast, CBS says the typical falloff during normal programming is about 5%

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