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Heineken Taps Berlin Cameron

Adweek, Friday, March 2, 2007 12 PM

Heineken USA tapped Berlin Cameron United as lead agency on its Heineken Lager and Heineken Premium Light brands, ending a marathon review that began last summer. The shop was the final contender for the $80 million assignment, following the withdrawal of Wieden + Kennedy this week, when that agency cited "strategic differences" with the client.

Berlin was already the incumbent on Heineken Light. Publicis USA's New York office had handled Heineken and Amstel Light since 2003, but was cut from an earlier round of the current review. "Throughout the review process, Berlin Cameron brought to their work a deep understanding of the Heineken brand together with an exciting and powerful vision of how it should be brought to life creatively," says Ken Kunze, Heineken CMO.

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