The marketing activity comes as sales for the line are down 9.8% to $54.8 million, while fresh bagels are stable with sales up 1.3% to $441 million for the year ending Jan. 22,
per IRI. Lender's has managed to remain the leading brand in frozen with little marketing.
Pinnacle--a Cherry Hill, N.J., company whose portfolio includes Duncan Hines, Vlasic pickles and Swanson frozen dinners--was recently sold to The Blackstone Group. The $2 billion deal with the New York investment firm is expected to close mid-year.
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