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P&G Reveals A New Secret

CosmeticsDesign.com, Thursday, March 8, 2007 11:45 AM

Procter & Gamble has developed a new extra-strength deodorant that it says uses a patented triple-action technology to fight wetness, odor and provide skin-soothing conditioners. The New Secret Clinical Strength Anti-Perspirant/Deodorant has been formulated without harsh chemicals--such as aluminums--known to cause skin irritations and more serious conditions.

On top of its unique formulation, the new Secret has also been developed for application at night, when P&G says that the body is most receptive to forming a strong barrier against perspiration.

The product will be launched in the U.S. in March. Sales of gender-specific deodorants, such as the Secrets brand, have been the driving force in a segment that has been largely stagnant for some years.

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