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USA Network Still Tops On Cable

Mediaweek, Wednesday, March 14, 2007 11:15 AM

USA Network has closed yet another week as cable's most-watched channel,averaging 2.67 million viewers in prime time for the week ended March 11 and sweeping the demos, including adults 18-49, adults 25-54 and adults 18-34. It also had the two most-watched programs on cable, averaging 6.15 million viewers with the second half of its "WWE Raw," while 5.26 million tuned in for one of the Monday night versions.

So far this year, USA has won all but one week in prime, trailing only TNT for Feb. 18, which featured the NBA All-Star Game. Disney was second behind USA, while among ad-supported cable, TNT took that slot, averaging 1.89 million viewers and racked up its biggest single audience of the week, with a "Law & Order" repeat, drawing 2.78 million viewers on Monday. Third place goes to Fox News Channel, its ninth consecutive week in basic cable's top five, drawing 1.56 million total viewers in prime time.

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