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Nike Looks Beyond Wieden + Kennedy

Advertising Age, Wednesday, March 14, 2007 11:45 AM

Nike announced yesterday that it is going to "re-evalute" its creative resources and partnerships, confirming that it will expand its creative agency roster and move some pieces of business away from longtime agency Wieden + Kennedy. Nike spent $220 million in measured media in the U.S. in 2006 and $200 million in 2005, according to TNS Media Intelligence.

Rumors are that the running shoe account will be the first up for grabs, but executives close to Nike said the relatively small baseball account may actually have already been reassigned.

Dean Stoyer, Nike's U.S. media relations director, says that the moves are not a wholesale shift away from Wieden. "As our business grows, our brand communications must also continue to evolve to meet an increasingly challenging marketplace," he says.

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