With new digital technologies springing up every day, ad spending in out-of-home has grown 68% over the past
decade--the second fastest-growing ad segment behind the Internet. Among the top 10 ad categories, spending was up 10% and six increased ad budgets. The medium's largest category--local services and
amusements--remained the No. 1 category, up 16.4% to more than $1 billion.
Categories that cut spending included media and advertising, down 9.5%; financial, down 1.3%; auto dealers and services, down 3%; and auto accessories and equipment, down 6.5%.
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