Boy Butter Ads Banned In SF, OK, NY, LA

The makers of Boy Butter, a line of personal lubricants aimed at the gay market, chose three cities with highly tolerant populations to air their first TV spot. But after getting the OK in New and Los Angeles, a cable operator in San Francisco -- probably the most gay-friendly city in the U.S. -- rejected the ad.

"The agents from Comcast in San Francisco declined to air our "You Won't Believe It's Not Boy Butter" spot because it was deemed to controversial," says Eyal Feldman, creator of the product. The 30-second ad spoofs a campaign from the early '90s, featuring the hands of two men and a bantering voiceover. One hand applies the Boy Butter as both men giggle. The commercial is set to air soon on cable networks like Bravo, Oxygen, E and Logo in the two markets.

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