Jaye, 42, was most recently chairman, CTO and founder of Permissus, Inc. From 1995 to 2001, he was with Engage, Inc. in Andover, MA as co-founder and chief technology officer leading product strategy and delivery and operations.
Jaye was CTO of CMGI, Engage's parent, until the Engage IPO in July, 1999. He is a recognized industry expert on privacy matters.
While with Engage, Jaye invented the concept of "anonymous profiling" and conceived of and created Engage.Knowledge, a database of actionable anonymous Web-wide behavioral profiles. He also patented a system and method for building user profiles and "dual-blind" identification and a method for inferring demographic information of Web site visitors.
Jaye will be based in New York, and will report to CEO Curt Viebranz.