The all-music cable network Fuse, in conjunction with Telenor Mobile Interactive is planning a series of text messaging services for viewers of the network's popular daily request show, Dedicate
Live. In a two-tiered launch, viewers will initially be able to submit dedications via text message for $0.50 each (plus standard messaging costs), direct to the producers of Dedicate Live. Their
messages will then be scrolled across the TV screen together with the dedicated song. In addition, participating viewers are sent a non-premium text alert each day to tell them which has been the
'wireless' song of the day - i.e. the song most dedicated via text message. This service will be available to subscribers of Verizon Wireless, AT&T Wireless, Cingular Wireless, and T-Mobile. Later
this summer, a second tier of text messaging services are planned for launch on Fuse that include a premium messaging club where viewers can send unlimited numbers of dedications for a flat fee each
month.
