San Francisco-based mobile marketing firm ipsh! has launched an interactive radio and television division to supplement its music and film entertainment offerings. The company has hired Molly
O'Brien, previously of SkyGo, as VP of sales. Working from the New York office, O'Brien will be responsible for bringing on new business prospects. ipsh! develops mobile marketing campaign
reminders, games, videos, voting mechanisms and interactive chats for clients including Dunkin' Donuts, American Express, Budweiser and Sony Pictures Entertainment.
