Carat Fusion Snags Reprise Media's Schwartz To Lead Search Practice
The agency named Randy Schwartz as its new director of search engine marketing. Schwartz will oversee search at the agency's New York office, driving strategic initiatives for such clients as Pfizer and RE/MAX.
Most recently serving as director, strategic development of Reprise Media, Schwartz has developed digital media and search solutions for both traditional and online brands--including Yahoo, iVillage, The New York Times, and Capital One.
"Randy brings tremendous expertise about the latest search marketing practices," said Jeremy Cornfeldt, vice president, general manager of Carat Fusion's New York office. "He'll help us enhance our integrated services for our client base and will provide additional leadership as the practice continues to grow."
As part of the expansion, Carat Fusion has also hired four additional search marketing professionals--Sean McDonald, Michelle Zung, Thao Nguyen and Trevor Beddoe--effectively creating a dedicated SEM team for Schwartz to lead.
When asked about what Carat Fusion brings to the search marketing landscape, Schwartz has said: "While everybody is beginning to realize how central search is to consumers and how they explore brand relationships, surprisingly few [agencies] seem to be able to execute ... Some of the most established agencies currently approach search tactically, and many still outsource their search solutions to outside vendors. Carat Fusion has a strong tradition with search, and is structured to offer search strategically, in accordance with digital and traditional media solutions."
Carat Fusion is part of Aegis' Carat, the world's largest independent media agency with more than $19 billion in worldwide billings.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Carat Fusion Snags Reprise Media's Schwartz To Lead Search Practice "
Leave a Comment