HMW online, the digital site of Hispanic Market Weekly, has launched a directory of all national and regional accounts and brands active in the U.S. Hispanic market with a direct reference to the
advertising agency that handles each account and the assignment for each agency. The HMW Accounts Directory, located at www.hmwonline.com, will be regularly updated as Hispanic Market Weekly, the
newsletter, publishes agency movements of accounts in the Hispanic marketplace. The HMW Accounts Directory lists industry categories in alphabetical order. Next to each brand is the name of the
Hispanic agency of record with contact information and the nature of its assignment. In total, there are 512 active brands in the market and 70 agencies handling them.
