Optimedia U.S., part of Zenith Optimedia USA, has named Andrea Kerr Redniss as senior vice president, managing director--overseeing the digital responsibilities for Newcast, the agency's digital and
national broadcast integration unit. She will partner with Larry Novenstern, Newcast's executive vice president, managing director, who oversees the national broadcast responsibilities.
Redniss
was formerly vice president, media director at IPG's ID Media, where she handled strategic media planning duties for Subaru, The Cayman Islands, Nikon and Gorton's.