Optimedia Taps IPG's Redniss As Digital Diva

  • May 10, 2007
Optimedia U.S., part of Zenith Optimedia USA, has named Andrea Kerr Redniss as senior vice president, managing director--overseeing the digital responsibilities for Newcast, the agency's digital and national broadcast integration unit. She will partner with Larry Novenstern, Newcast's executive vice president, managing director, who oversees the national broadcast responsibilities.

Redniss was formerly vice president, media director at IPG's ID Media, where she handled strategic media planning duties for Subaru, The Cayman Islands, Nikon and Gorton's.

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