"For the Western Whopper, we decided that everyone has an
inner cowboy," says Rob Reilly, vice president and creative director of Crispin. "And the inner cowboy is articulated through the moustache." In one, a member of a fictitious sorority sits alone and
contemplates her Western Whopper as two of her sisters, both sporting blonde moustaches, watch from across the room.
Once she takes a bite and puts down the burger, she is revealed to have a dark brown moustache. That brings screams from the two others and a comment that "You're not a real blonde." The spot ends with the tagline, "Bring out your inner cowboy, cowboy."
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