• The New York Times, Friday, June 8, 2007 11:30 AM

Nintendo has made a concerted effort to woo other makers of game software as part of a broader change in strategy to dominate the newest generation of video game consoles. It hopes to avoid the disappointments of its previous home game console, GameCube.

Nintendo's new strategy is two-pronged. First, making the Wii cheaper and easier to play than its rivals, which attracts a broader range of new customers. Wii sets itself apart with its wireless motion-sensor controller that gets players off the couch and jumping around. The other thrust of Nintendo's new strategy is to enlist software developers to write more games for Wii than they did for previous Nintendo machines. It hopes to erase one of Sony's biggest past advantages: The far greater number of game titles available for its machines.

As of the end of April, Nintendo has sold 2.5 million Wii consoles in the United States, almost double PlayStation 3's sales of 1.3 million and closing in on Xbox 360's 5.4 million sales, according to the NPD Group.

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