• Ad Age, Monday, June 11, 2007 10:30 AM

Quiznos has given its $76 million account to MDC Partners' Cliff Freeman & Partners, a shop that worked for the sandwich chain in the late 1990s when it was growing at its fastest clip. Citing the agency's work for Wendy's in the 1980s and for Little Caesar's in the 1990s, Steve Provost, executive vice president-chief marketing officer, says, "They blew us away with fresh, provocative creative execution in a category that has grown tired and generic. They stretched the rules of advertising without breaking them."

And for Jeff McClelland, chief executive of Cliff Freeman, says they saw Quiznos as a medium in and of itself. "Couple their heritage with operational excellence they are putting into place and amazing new products, and there is amazing potential for success."

Read the whole story at Ad Age »