• Variety, Monday, June 11, 2007 10:30 AM

The NFL Network is fighting back against Comcast's shift of the channel from a tier that reaches 6 million customers to a more expensive sports package with just 250,000. It is sending an email blast consisting of a one-page pamphlet/ad distributed to Comcast customers urges subscribers to "demand that NFL Network remain in your current cable package" or "demand a rebate for the loss."

It also includes Comcast's 800 number. Last month, a ruling by the New York Supreme Court emboldened the cable company to start dumping NFL from a no-extra-charge digital platform to one that costs $4.95 extra each month.

According to the court, the NFL Network forfeited a right to continue on the 6 million customer platform by disallowing Comcast to buy the Sunday Ticket out-of-market NFL games, while rejecting a bid by its Versus network for eight regular-season NFL prime-time games. Instead, it sold those "Sunday Ticket" games exclusively to DirecTV.

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