Ad rep firm Burst Media has teamed with business-to-business publishing giant Reed Business to launch a B2B ad network dubbed the Reed Partner Network (RPN) that will unite vertical online
publications and trade associations with advertisers who want to reach those specialized audiences with display advertising. RPN says that Burst's existing content providers give B2B advertisers the
potential of more than 185 million ad impressions and 20 million unique visitors each month.
