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Ad Growth Derailed: TNS Spots Slower Track

In another sign the U.S. advertising economy may be running out of steam, ad tracking firm TNS Media Intelligence issued a downward revision to its 2007 ad forecast, calling for a modest 1.7% rise to $152.3 billion in the media it measures.

That finding is two-thirds of the 2.6% rate of growth TNS MI had originally forecast for 2007, when it issued its last prediction in January, President-CEO Steven Fredericks says demand from U.S. advertisers "has moved onto a slower track than we thought possible just six months ago."

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